With the football season in full swing, we went to see how one pub is using its Sky Sports subscription to attract customers, increase sales and keep people in for longer.

The Gloucester in Weymouth, Dorset, is looking forward to a blinder of a season, after smashing sales records on the opening weekend.
 
Inapub went down for Sky Sports Super Sunday, to soak up some of the atmosphere and find out why the customers love coming to pub for the football.
 
Watch the video to hear what customers had to say and see why manager Mike Gates loves having Sky Sports in his bar.
 
This season Sky Sports is bringing pubs 126 exclusively live Premier League matches, including brand new Friday night and Bank Holiday matches, plus exclusive coverage of 127 English Football League games as well as SPFL, EFL Cup and La Liga. To find out more, call 08442 411 603*.
 
*Calls to Sky cost 7ppm plus your provider’s access charge.
 
This video is a promotional feature