75 per cent of consumers want to drink Coca-Cola from the original glass bottle in pubs.
What's more 64 per cent are prepared to spend more on a glass bottle of Coca-Cola than on draught.*
Yet only one in four licensed premises offer Coca-Cola in its iconic bottle!**
So, this summer Coca-Cola European Partners (CCEP) is launching a new programme to encourage licensees to offer the perfect serve every time.
Check out the video above to hear CCEP's out of home director, Rob Harris, explain why it's important to serve Coca-Colake perfectly every time.
Three simple steps to the perfect serve:
- Perfect Choice – Offering a choice of the three Coca-Cola variants plus bottle or draught
- Perfect Serve – Importance of glassware, volume of ice and garnish
- Perfect Time – When to offer a second drink to drive spend
For more information check out www.cocacolaperfectserve.co.uk
*OnePulse Real-Time Digital Market Research, 500 respondents, M&F, 18-65 16/02/17
**CGA On Premise Measurement Data to P01 28/01/17