With the warmer weather waiting just around the corner, now's the time to reflect on your cider offering and make sure you have the perfect cider range for your customer, says cidermaker Westons.
For example, is it time to put a second tap on the bar to offer drinkers more choice this spring? Maybe it's time to look at your food offering and consider which ciders would best match your style of food and outlet?
Whatever is right for your outlet, something will ring true universally, and that is the importance of ensuring the perfect serve every single time.
Like with any category, cider needs to be served in the correct branded glassware to both drive trial and encourage repeat purchase.
Our insight shows that 17 per cent of drinkers are more likely to have a second pint if served in a correctly branded glass, and that 37 per cent of drinkers are more willing to trade up if served in a branded glass.
Our Stowford Press glassware is available in both pint and half-pint glasses and features the brand's strapline of 100 per cent local home-pressed apples as well as a gold-coloured apple icon. The words 'Herefordshire since 1880' also feature on the glassware, reinforcing the provenance of the Westons brand.
Stowford Press is currently growing at 12% in the on-trade (CGA Strategy Brand Index) and works well in a wide range of premium outlets.
- To find out how it might work in your pub, why not speak to one of our dedicated sales team on 01531 660100? Or for new glassware please call our glassware hotline on 01531 660173.