"It may seem daft to you that Christmas seems to begin in some supermarkets on August Bank Holiday, but advertising your Halloween party 36 hours before it begins is going too far in the other direction."
I love it when a blog idea just comes to me. Better yet when it's a useful one for any business, but especially pubs.
Checking my Facebook for work a couple of day's ago, I had been invited to join an event - a Halloween party at one of the pubs I know locally.
Having been in the pub the night before, I knew that there had been no mention of this party inside or out before this invite came through to me.
How long do you advertise in advance of an event? It may seem daft to you that Christmas seems to begin in some supermarkets on August Bank Holiday, but advertising your Halloween party 36 hours before it begins is going too far in the other direction.
Many would suggest around six weeks in advance is ideal - giving plenty of notice without people dismissing it as far too early to talk about. 36 hours isn't a great deal of time to book a baby sitter, for example.
Now that Halloween is out the way, Christmas parties will be at the forefront of your mind. As a licensee, I hated having the Christmas menus ready by mid-September but it was essential, and now I see why.
At the start of October, the first Christmas Party invite came through asking me to make my choices from the menu by November 1. For someone who tries to avoid all use of the C word at home outside of December, this was a bit of a shock!
Using Inapub's website to promote your events is a great way to take the hassle out of it. A couple of clicks and your event is shared to Facebook for you, as well as Twitter, your website and the pub finder apps that people use every day to find a pub near them that fits their needs.