"Blackboards and posters tell people that already know about your pub what your doing. Online tells people that don't know your pub - and I'll bet there's a lot more people that don't know about your pub than do."
How was National Yorkshire Pudding day for you this year? It's one of those that's a bit of fun, but great to chat about on social media and raise awareness of your pub.
This weekend it's much more serious. Far from being a bit of fun, the 6 nations is serious. Not only is it Wales' chance to even the win/loss ratio against England, but pubs can really kick off the new year by getting into the spirit. Tweet
Our pub was on the Welsh/English border, rugby tournaments were important to us, especially after the seemingly never-ending January that occurs in tourist towns. Getting in ales from each country playing, promotions on food before and events like quizzes after the games, all the usual. It's a great chance for your pub to show off to potential new customers for the year.
It's one thing to go to this effort, but another to maximise it. Obviously, blackboards in and out of your pub will be telling us that you're showing the games, as well as posters, table talkers etc.
Facebook and Twitter are another two obvious places to advertise. Your website, obviously, as now over 80 per cent of customers will check your website before coming to you, and over half of them will check it on their mobile phone instead of desktop. And the rise of pub-finder apps and websites. All these places where you can advertise what you're doing at a time when people are actively looking for a good pub to watch the game in.
Obviously there's costs involved, but whilst you'd want to keep these low, sometimes a little investment goes a long way.
Some pubs print professional posters and put them in nice frames around the venue. Others can spend a lot of time writing out fantastic looking chalkboards, an art form I never was never proficient at.
I spent most of my time making sure everywhere the pub could be found online was up to date. For the simple reason that blackboards and posters tell people that already know about your pub what your doing. Online tells people that don't know your pub - and I'll bet there's a lot more people that don't know about your pub than do.
Yes, it took me hours, but the results were there. This was before Hootsuite, and definitely before Inapub.
If you'd told me then, that for less than a pint a week (less than half in London) I could update my website, Facebook, Twitter and a pub-finder search engine that has two million people a year using it, I'd have to think long and hard to find a reason not to use it.
That's exactly what Inapub's Social Connect offers...