The Cover photo at the top of the page can make a big difference to what customers, both new & old, will expect from your venue.
The Facebook cover photo will be the largest image on your page. When visitors arrive at your page it will likely be the first things they see. It can make a big impact on what people expect from your pub when they visit. It can also be used to sell the business.
Often pubs don't consider how they can use their cover photo to show customers their offering. It should be linked to the customer experience. Whatever your USP's are, show them in your Cover Photo. Look to change this image every 2-3 months in order.
Here are some bad cover photos:
Here are some examples of good cover photos: