With so many social and digital channels out there, our guide to the basics includes how to decide your pub's social media strategy, establish a clear writing style and create good quality video content.
There are many tools to help you manage your social media. Hootsuite is perfect for keeping an eye on everything from one place.
Many apps allow you to post to several platforms at once, saving you time. There are a few things you should be aware of though
What gets measured gets done. But are you measuring the right things?
5 tips to really make the most of Christmas online