"It is no longer considered a crime against beer to enjoy a lager."
When I first joined the wonderful world of pub trade journalism I was something of a rarity when it was time to get the drinks in.
Not because I wouldn't stand my round, but because unlike most of the other gnarled old hacks and the contacts I made in pubs, breweries and beyond, I tended to drink lager rather than real ale.
I soon learned that lager, especially the mass produced stuff that I was most familiar with, was not particularly respected within my new community.
So, due to a combination of peer pressure and having my eyes opened to the incredible diversity in the world of beer, I began to experiment. It started with things that looked like lager but were actually cask beers in disguise, before graduating to more challenging beers that I would have previously ignored.
Lager was out and I was no longer a lout.
But now it seems lager is on its way back. Not that it ever stopped being the dominant beer on the bar. Yes, figures clearly show that pubs have more craft beer taps on their bars and that there has been a resurgence in real ale. However, while the sales of mass produced lagers have generally started to drop they have not been seriously threatened as the dominant player in volume terms. The top selling beer brands in the UK are still the ones we see regularly advertised on our TVs and computer screens.
What is changing now is that craft lagers are appearing more frequently, and it is no longer considered a crime against beer to enjoy a lager.
To be fair this movement has been in motion for a few years now, with the likes of brewers such as Brooklyn in the States and Meantime, Calvors and Hogs Back on this side of the Atlantic producing crafted and credible brews.
Then you have the likes of the Czech brewers, who have found themselves in a slightly weird middle ground where they are generally seen as quality beers but have possibly suffered from the nation's obsession with locally sourced products (unless you happen to be American, in which case you can count on that special relationship).
In London, with plans to go further afield, there are now three pubs where you can get Tankovna beer – delivered directly from the Pilsner Urquell brewery. It is pumped into copper tanks that make for a stunning centre piece in the pubs and contain a whopping 880 pints.
The latest of these was opened last night at the Draft House near the Tower of London, the others are at the White Horse in Parsons Green and the Strongroom in Shoreditch.
Sales at these sites have seen a significant increase and have led to Pilsner Urquell becoming the dominant lager in these bars. They are also starting to see an increase in draft sales of the beer in other venues near to the tank installations.
This is an investment, and a significant one, in cool and in delivering a product that is fresh, authentic and in perfect nick.
It is also helping to show that lager in more general terms can be so much more than a bland product for the masses.
And so we get to the latest brewer to join the world of lager production: BrewDog.
The publicity shy Scots have entered the fray with a 4.7 per cent pilsner This. Is. Lager. which, they modestly claim "redefines a beer style that has for so long been defined by shallow, listless beers undeserving of the name."
Top Dog James Watt goes on to explain that by salvaging the reputation of lager a cure can be found to the social ill of binge drinking.
"Lager is often demonised or derided as the choice drink of chavs and louts, which is the result of laddish marketing that diverts attention away from taste and enjoyment and undermines the potential of lager as a creative and artisanal beer style," he says.
It is a bold claim, the kind you would expect from BrewDog, but they have played a significant role in how beer in general is perceived so it will be interesting to see if they and other craft brewers can change the way we look at lager.
I for one feel a lot more comfortable ordering a pint than I did a few years ago.