Funkin has revamped its range of fruit purees and cocktail mixes as the brand celebrates its 15th birthday.
The new design highlights the freshness of the ingredients and its premium positioning, said the company.
In the on-trade the one litre packs feature tips on how to serve Funkin's most popular cocktails – which include the Mojito, Strawberry Daiquiri and Piña Colada – to re-assure bar staff that it is easy to create "consistent quality, great tasting drinks".
In the off-trade the packaging highlights how easy it is to make cocktails in three steps: ice in, spirit in, Funkin.
"Break through innovation is in the DNA of everything we do," said senior brand manager, Joana Lenkova.
"The new, fresh look comes at an ideal time for Funkin as the company embarks on the next phase of its growth. The packaging is sophisticated and contemporary, while nodding to Funkin's heritage, established in 1999.
"This revolutionary change will increase awareness and ultimately drive trial."