The British Beer & Pub Association (BBPA) has welcomed moves to potentially make it easier for pubs to screen late World Cup kick offs.
Following on from the Prime Minister's decision to reconsider the initial rejection of the BBPA's request for licence extension across England and Wales, the BBPA believes a Home Office consultation on the issue is a good opportunity for the trade and supporters to voice their opinions.
It aims to seek views on whether the Temporary Event Notice (TEN) system should be used to determine licensing hours locally during the FIFA World Cup, or whether there should be national relaxation.
Chief executive of the BBPA, Brigid Simmonds, said: "We welcome this consultation as an opportunity to make clear the wish of publicans, the wider industry and most importantly England fans to enjoy World Cup 2014 in their local pub – the next best thing to being there.
"Over the next fortnight I encourage publicans and fans to make their voice heard by responding to the consultation."
According to the BBPA, around 4m people watched the first England World Cup game in their local in 2010, which is why it is essential that licensees are prepared for Brazil 2014.
With support from the Local Government Association and the Association of Chief Police Officers, BBPA has produced a guide for pubs to help ensure World Cup screenings are a success, which can be found here.
The World Cup begins June 12, with matches kicking off between 5pm and 11pm.