Nearly one in four pubs has signed with BT Sport in the nine months since the service went on air.

The company revealed that more than 19,000 commercial subscribers have signed up to its service, inclu 24 per cent of pubs.

Additionally, the company increased the commercial market for TV sports packages by around 26 per cent, based on the number of new customers who had not previously subscribed.

Bruce Cuthbert, director of commercial customers for BT Sport, said: "To sign up 19,000 customers is a fantastic achievement and underlines the appeal and the affordability of BT Sport. And to achieve a 24 per cent share of pubs in our first year is phenomenal.

"A year ago we said we wanted to bring premium live sport to a wider audience including those that were unable to afford Sky's high prices, and that's exactly what we've done. To be able to grow the market by 26 per cent and to be a part of what pubs are able to offer their customers is enormously satisfying. Our success in the commercial TV sports market adds to our achievements in the consumer area, where BT Sport is now available in around five million homes."

Customers of BT Sport has been able to watch matches from the Barclays Premier League and FA Cup, in addition to live football from Scotland, Germany, Italy and France.

The package will also show live coverage of European club rugby tournaments, the Moto GP races, UFC mixed martial arts, NBA basketball, women's tennis and women's football.