Carlsberg UK and BT Sport have teamed up to offer pubs Barclays Premier League football at a cheaper price.

The tie-up gives freetrade customers of Carlsberg UK and BT Sport access to a discount of 50 per cent on a BT Sport subscription. The discount applies for periods ranging from three to 24 months, scaled according to the number of Carlsberg UK beer and beverage products listed on the bar.

As part of its wide-ranging live sport offer, BT Sport also hosts games from the SPFL, FA Cup, Europa League and Skrill Conference, plus from 2015/16, UEFA Champions League.

Carlsberg UK’s chief executive James Lousada said: “ At Carlsberg UK we take pride in adding value to our customers and in BT Sport we’re working with a partner of equal mind, passion and ability. Together we’re the natural choice for licensees who understand that well-executed live sport offers consumers a unique experience, creates an on-trade occasion, drives footfall and ultimately increases spend.”

Bruce Cuthbert, BT Sport’s director of commercial customers, said: “We we are delighted to be able to announce this new initiative which builds upon our already affordable prices. Now even more pubs will be able to offer their customers the chance to watch the climax to arguably the most exciting Premier League season for years in the run-up to this summer’s World Cup.”

To find out how to save on sport with Carlsberg and BT, visit