Pubs are being offered a helping hand to keep football fans happy over the festive period in a Carlsberg promotion.
It has launched 'Mid Season's Greetings' as part of its Fan Squad activity which will give customers the chance to win Premier League tickets and other football-related rewards.
Pubs can get hold of point of sale kit at www.premiersportsclub.co.uk, which allows licensees to create bespoke items promoting sport in their pubs.
Since launching 12 months ago, close to 4,000 members have joined Premier Sports Club from free-trade, leased and managed operators including Greene King, Mitchells & Butlers, Enterprise Inns, Admiral Taverns, Spirit, Punch Taverns and Stonegate.
Dharmesh Rana, senior brand manager for Carlsberg, said: "Carlsberg is synonymous with football, and this will strengthen our association and continue to build a connection for the brand with sports fans and licensees."