Future stars of the pub trade will meet up this month at our opening Next Generation event.
Around 30 licensees and managers will get together at Sky's studios to network and hear from leading lights who will help inspire them to greater things.
And we can now confirm the line-up of speakers at the Monday April 11th event.
Yelp for help
The day will begin with a masterclass on reviews and search by Katie Byrne, manager of local business at Yelp. Yelp was established 12 years ago and has grown to become the world's biggest consumer review site and local guide. She will advise licensees on how reviews and search can be good for their businesses and how to maximise their online presence.
Heineken at hand
Experts from Heineken will help licensees think about the beer they sell and the way they sell it. Using eye-tracking research they will explain where people look when they approach the bar and how pubs should set up to exploit this opportunity. They will also look at ranging and help pubs can create a beer offer that appeals to a wide customer base.
Mark McCulloch is a brand expert who has worked at major companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. In 2013 he set up WE ARE Spectacular to provide branding, marketing, digital, social media and PR advice. They have already worked with companies such as Fuller's, Harviestoun, Anglia Country Inns and Drake & Morgan and are now going to give Next Generation members a guide on building their own brand.
Our Next Generation members could be on the way to being the multiple operators of the future so who better to help them on that path than those who have already walked it. Inapub editor Matt Eley and the Next Generation members will have a chance to put the questions to:
• Peter Borg-Neal - the founder and owner of the multiple award-winning Oakman Inns which has 13 pubs, primarily in the home counties
• Becky Salisbury - runs the The Alford Arms in Frithsden, Hertfordshire, and the Royal Oak in near Marlow, Buckinghamshire. The parent company she runs with husband David (both pictured above) Salisbury Pubs has won many awards, largely in dining categories.
• Chris Lewis - a BII Licensee of the Year and the owner of the Staffordshire based pub, bar and hotel business The Lewis Partnership.
• Aaron Moore-Saxton - former chief operating officer at Pizza Hut and onetime Spirit BDM is now the managing director at Herts based multiple Aspirational Pubs, which, among other things, has won high praise for its training and staff support.
Spirit of the day
Spirits continue to offer pubs a huge opportunity and experts from Diageo – owners of brands such as Smirnoff, Gordon's, Johnnie Walker and Captain Morgan - will provide a practical masterclass on how pubs can up their game in this department.
Look to the Sky
Our hosts for the event will provide Next Generation members with the rare chance to go behind the scenes at the Sky studios. Guests will see where some of the shows they screen in their pubs are made and may even bump into some top telly talent along the way.
What is Next Generation?
Next Generation is a networking group and a series of events for rising stars in the pub trade. It was established to bring the growing number of entrepreneurs in the trade together.
We have attracted members from all over the UK who are typically licensees with a few years' experience running their own pubs or managers and deputies with aspirations of furthering their careers and potentially running their own businesses in the future.
Our first event is in London and others are planned later this year for Bristol and Manchester.
We are always on the lookout for new members to join and attend the events. There are still a few spaces left for the London event. Details for the other two events will be available soon.