From rice pudding as the next big food fad, to the idea of "desert island customers" , and everything you ever needed to know about the modern craft beer movement, Monday's inaugural Next Generation event (11 April 2016) was packed with expert advice, ideas and help.



The event, held at the Sky TV studios in London, kicked off with a guide to online reviews by Katie Byrne of local business review website Yelp.




She was followed by the two Andys – Andy Turner and Andy Wingate of Heineken UK – who shared excusive research, including footage of eye-tracking studies the company has undertaken to understand how customers choose a drink in pubs and bars.




Mark McCulloch of branding and marketing agency We Are Spectacular then took to the stage to talk publicans through creating a business brand, offering up gems of wisdom from his years helping brands such as Costa, Yo! Sushi, Fuller’s and Drake & Morgan.

A panel of multi-operators, comprising Peter Borg-Neal of Oakman Inns, Chris Lewis of The Lewis Partnership, Aaron Moore-Saxon of Aspirational Pubs and Becky Salisbury of Salisbury Pubs, then took questions from audience members thinking of expanding their businesses.


Nextgen panel 2


The day closed with a cocktail masterclass and advice on training from Diageo’s Bar Academy team.


Followed by an exclusive tour of the Sky Sports studios and the opportunity to network with some of the brightest and best in the industry over cold beers and cocktails.

Look out for more details on the day in the magazine and online, and if you think you’d like to attend the next event drop us a line at at: This email address is being protected from spambots. You need JavaScript enabled to view it. and we will be in touch with the rest.

There is no cost to join or to attend Next Generation events for members.NextGenerationSponsorLogos