Britons are set to spend more than £1bn celebrating Her Majesty The Queen’s 90th birthday, with over a third planning trips to pubs, bars and street parties over Saturday 11 and Sunday 12 June.
Inapub and Pimm’s have joined forces to help pubs get involved.
As the finale to this national weekend of celebration, The Mall in St James’s Park, London, will host the greatest street party to celebrate The Queen’s patronage of over 600 charities and organisations on the occasion of her 90th birthday. The event is anticipated to increase footfall for pubs as the nation comes together to raise a glass to Queen and country.
The action doesn’t stop in London. There will be Patron’s Lunch inspired events taking place all around the UK and Commonwealth giving communities the opportunity to raise funds and awareness for their local charities and organisations.
Pimm’s is already giving the on-trade a helping hand to capitalise on the weekend, giving away 74,000 pitchers, 80,000 pitcher stirrers and 75,000 metres of bunting.
However, one lucky Inapub reader will be able to treat their customers to a party fit for a queen, receiving a kit worth £300, including £100-worth of stock and Pimm’s-branded bunting, jugs, chalkboard, Jenga, T-shirts and more to help set the mood.
Ten more licensees will get kits worth £70 to give their festivities a royal twist.
“We’re thrilled to be supporting The Patron’s Lunch in London and helping outlets up and down the country benefit from the British
occasion with our activation kits,” said senior brand manager Joanna Segesser.
HOW TO ENTER
Please include the words “For she’s a jolly good fellow” in the subject line.
5 ideas for a fun-filled knees-up
1. Host a Patron’s Lunch street party
2. Organise a cake sale and donate the proceeds to a local charity
3. Raise funds by hosting a garden party with a tombola, coconut shy or hog roast
4. Run a Great British-themed quiz
5. Hold a croquet competition
The Patron’s lunch celebrates charity and fundraising — why not get involved and raise some cash? Find out how by visiting www.thepatronslunch.com
Why not celebrate with a...PIMM’S ROYALE?
(2.1 units of alcohol per serve)
- 50ml Pimm’s No. 1
- 75ml Champagne
- 1 slice orange
Pour Pimm’s No. 1 into a Champagne flute. Top up with Champagne. Garnish with orange slice.