Answer one simple question and you could win 10 cases of San Miguel Fresca for your pub, worth hundreds of pounds worth of revenue.
The longer summer days bring in more and more customers looking to unwind in the relaxed environment of the pub.
Drinks such as the refreshing 4.4% San Miguel Fresca feature prominently in fridges all year round but they receive a significant spike during the summer.
In fact, the “easy drinking” category, which is worth £317m* to the on trade, gets a 30% boost at this time of year** — and now you have the chance to do the same with your sales too.
Fresca, which is best served with a wedge of lime, has been at the forefront of the easy-drinking category since it was launched as San Miguel’s first brand extension four years ago.
It has also helped parent brand San Miguel grow by 7% in volume and 9% in value over the last 12 months. In that period 75 million pints of San Miguel were sold.
Gurdeep Singh Saini, senior brand manager for the Mahou San Miguel portfolio at Carlsberg UK, says:“San Miguel Fresca continues to be the perfect easy-drinking lager with its crisp and refreshing taste. It’s this great taste that consumers tell us they love when enjoying those long summer days and even longer summer nights.”
*(Source CGA Brand Index MAT 19/03/2016)
** (Source CGA Brand Index MAT 26/12/2015 — Sales in Jan v May/June/July AVG)
The winners will be selected and informed at the start of July. To enter you must be aged 18 or over and in a position of responsibility at a UK pub.
The pubs must be eligible to stock Carlsberg UK products. Usual terms and conditions apply – see trade.inapub.co.uk.
Brand owner Carlsberg UK is giving 10 licensees the chance to boost their easy-drinking sales this summer.
Each of the winning pubs will receive 10 cases of San Miguel Fresca, which is worth hundreds of pounds in additional revenue to each of those businesses.
To enter the competition answer the following question:
What is the best fruit to serve with San Miguel Fresca?
(a) Wedge of lime
(b) Stick of rhubarb
(c) Slice of watermelon