Inapub and Cask Marque have joined forces to launch a new CaskFinder app, with pumpclip recognition.

Launched to coincide with this year's Cask Ale Week (September 22 to October 2) the app enables users to access tasting notes, allergen information and other facts about beers and breweries by simply taking a picture of the pumpclip on a smartphone.

Over 2,500 beers are already listed, and the aim is to increase that to 10,000 by the end of the year.

Users will be prompted to share what they are drinking via social media sites such as Twitter and Instagram via the app and to rate the beers. The app will also feature a "beer of the week".

 

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All 9,900 Cask Marque accredited pubs are also featured on the app, which will allow users to find ale pubs near them.

The pubs will display a certificate which users can scan to obtain prizes from branded bottle openers to tasting courses. Current and up-coming beer festivals will also be highlighted.

Cask Marque chief executive, Paul Nunny, is encouraging publicans to use the app to train staff, as well as drive trade.

"The instant access to information allows bar staff to sell intelligently and consumers to buy knowledgably," he said.

"If licensees want to stay ahead in their game they can use CaskFinder to supplement workforce training. Otherwise they'll find staff being outflanked by customers when it comes to knowledge about their beers on their bar. That can't be acceptable for anyone who takes retailing seriously."

To date the CaskFinder app has been downloaded 124,000 times, with an average 60,000 users a month.

The app was launched at the 10th Cask Report event last week.