His Royal Highness the Prince of Wales applied the finishing touches to a pub sign to mark a recent visit to Wadworth brewery.

He was in Devizes on Friday to celebrate Pub is the Hub - the initiative he launched in 2001 to help rural pubs diversify their businesses.

In that time pubs up and down the land have been helped with a variety of innovative schemes.

As well as seeing the work of the pub signs team he also toured the brewery and pulled a pint of Wadworth 6X in the visitors centre.


HRH pulls a pint under the watchful eyes of Wadworth chairman Charles Bartholomew (left) and managing director Chris Welham


Speaking at the event HRH said: "I am hugely proud of what has been achieved and nothing gives me greater pleasure than visiting these pubs and seeing the difference it has made to entire communities."


HRH arrives at the brewery


Chris Welham, Wadworth chief executive, said: "It has been an absolute pleasure to welcome His Royal Highness and representatives of Pub is The Hub to our brewery.

"The work that the Prince and Pub is The Hub do to enable pubs remain to central to their communities cannot be underestimated. I'm a firm believer that with a viable local pub, the community in which you live becomes a much better place."


HRH with Pub is the Hub chief executive John Longden


John Longden, chief executive of Pub is The Hub since its inception in 2001, added: "Together with our patron we wanted to say an enormous thank you to the organisations and businesses who have been stalwarts in supporting Pub is The Hub through the years.

"We exist entirely on donations and goodwill support from people who understand how much hard work goes into running a rural or community pub and also how vital these places are for economic, cultural and social cohesion."

HRH also met with industry representatives, including Inapub editor Matt Eley.


Inapub editor Matt Eley was among the guests invited to meet HRH at Wadworth Brewery