Samuel Smith’s has introduced a ‘zero tolerance’ profanity rule in all its pubs.

The new policy instructs pub managers to refuse service to customers who continue to use bad language on site, according to the local newspaper website, Gazette Live.

The Gazette said some of the pubs have displayed a memo which was sent to “all pub managers” from area manager, and Samuel Smith’s Brewery owner, Humphrey Smith.

The full policy explains to managers: “If customers, and staff alike, swear on the premises then you must ask them to refrain from using bad language.

“If, after asking a customer and/or member(s) of staff to refrain from using bad language they continue to do so, then you have the authority to take reasonable steps to ensure that they comply with the policy i.e. you must refuse to serve them.”

Signs have also appeared to inform customers about the rules, which reportedly read: “We wish to inform all of our customers that we have introduced a zero tolerance policy against swearing in all of our pubs. Please kindly respect this policy.”

The move has sparked debate on social media, mostly from concerned customers.



The brewery operates around 200 pubs across the UK, including The Cock on Great Portland Street, London. 


  • Swearing in pubs: an issue to crack down on or a step too far for the nanny-state? We’d like to know your opinions. Tweet us @Inapub.


Inapub has contacted Samuel Smith's Brewery for comment.