A fortnight to champion the "traditional British community pub" will launch this week.
National Pub Fortnight, an Ei Publican Partnerships campaign supported by Heineken and VisitEngland, aims to drive footfall to participating businesses between July 22 and August 6.
The campaign will involve a series of bespoke activities plus will give away 15,000 free pints via an online app.
It will launch tomorrow at eilive 2017. Eilive is the the new name for the series of EnterpriseLive trade shows.
The shows kick off tomorrow (April 25) in Bristol, and will continue across the country on various dates throughout April and May.
The dates for the eilive events are:
- Ashton Gate Stadium, Bristol, April 25
- Five, Farnborough, April 27
- Ricoh Arena, Coventry, May 3
- Event City, Manchester, May 9
- Olympia, London, May 16
- Leeds United, Elland Road, May 18
Ei Group sales and marketing director, James Armitage, said: “This show gives publicans valuable face to face time with their peers and the industry’s best suppliers to help enhance their offers.
“We’ve been working hard over the past year developing new tools and initiatives, such as the Publican Channel and National Pub Fortnight that we’re delighted to launch at the show. Unique to Ei Publican Partnerships, these digital tools and marketing initiatives will help publicans drive footfall and create exceptional guest experiences at sites across the country.”