While almost a third of customers prefer to stay local when choosing a pub, many were more than happy to put the miles in to get to a pub if the end goal was worth it.
The figures were revealed in an extensive survey by Ei Publican Partnerships, leased and tenanted pub business and part of Ei Group.
The findings also revealed that with one third of 16 - 24-year-olds would include pubs on their ‘must-visit’ list when on holiday or a short break, compared to one fifth of people aged 55 or over.
The survey comes as publicans celebrate the inaugural National Pub Fortnight – running between July 22 and August 6.
Licensee Natalie Coleshill, of the Milford Arms, Isleworth, west London, said: “National Pub Fortnight is a brilliant campaign and we’re delighted to be part of a national initiative that aims to highlight everything that is great about pubs.
“These days, they are about so much more than just food and drink. We pride ourselves on being a genuine community pub that appeals to all types of people across different occasions so any initiative that supports that is welcome.”