Licensees in the Ei Group estate can raise a pint and pounds for the poppy appeal at the same time.
The national operator is bringing back its Poppy beer this month which has raised more than £23,000 for The Royal British Legion in the past two years.
The 3.6 per cent ABV beer, brewed at The Eagle Brewery, will be available exclusively to publicans across the Ei estate from the end of October. 20p from every pint sold goes to the charity.
Pubs will be provided with point of sale kits to help raise awareness and drive sales, including a new pump clip.
James Armitage, group services director at Ei Group, said: "We know from previous years that the beer is popular among customers so we'd encourage publicans to put Poppy beer on the bar and encourage their local community to buy a pint or two and support a great charity."