Growing numbers of people want to secure a table using mobile technology.
The latest GO Technology report from CGA and Zonal shows that 52 per cent of the 5,000 Brits surveyed prefer to book their slot at a pub or restaurant by using a handheld device.
On top of that, 70 per cent like to make a booking on a venue's own website as opposed to a third party site.
It highlights how important it is for pubs to have mobile friendly websites.
Olivia FitzGerald, managing director of Zonal Marketing Technologies, said: "Our quarterly GO Technology report shows how important it is for operators to provide customers with a seamless booking experience they can access whenever or wherever they happen to be.
"Part of this solution is investing in a mobile optimised website that is engaging, easy to navigate and can accommodate bookings."