Ideas for how to promote the Irish Saints day on Social Media.
Here is a selection of things pubs can do to promote the day.
Follow your suppliers – Follow Guinness, Murphy’s, Baileys and any other Irish alcohol brand. You can share their content in the run-up to the day which can save you
There are several different tools on Facebook which you can use to promote the day
Live – Go live to talk or demo you putting up decorations, talking about the day or anything else.
Event – Setup a Facebook event for the day and encourage people to come on the day.
Questions – Post using questions to get engagement. Who chased out the snakes out of Ireland? How many bubbles are in a pint of Guinness? Which city in America dyes their waterways green for St. Patricks day?
Countdown - If it’s a big enough day for you, do a countdown to the day adding facts about the day each time.
Images, videos & stories can complement what you do for the 17th of March very well.
Stories - Post the story of what you are doing every day in the run-up to the 17th. Each day a different thing you are doing using the seasonal tools. N.B Instagram may add Specific tags and stickers for the day.
Hashtags - #Stpatricksday has over 3 Million (Figure taken late Feb 2018) posts associated with it. Us it as one of your 6-12 hashtags.
Picture of products – Take a picture of a perfect serve Guinness or the food your service on the day, then use the best filers to make it look appealing.
The listening platform can work really well.
Hashtags – Similarly to Instagram, this is important for getting that reach.
Retweet – The Irish brand's posts can be used to promote your pub. Make their social media works work for you.
Gifs – Use these with your posts to make your posts more fun and engaging.