New statistics from Feed It Back's social media review tracker have revealed positive reviews of pubs have increased on Facebook due to a shift to a 'yes' or 'no' algorithm for recommendations last month.
 

 

Reviews increased from 4.1 out of 5 to 4.3 out of 5 in August across the eating-out sector, including pubs on Facebook.

Google is still the most prominent feedback site with 59 per cent of reviews, while TripAdvisor accounted for 34 per cent with Facebook just 7 per cent.

Pubs and bars increased the most in August across all platforms with ratings moving from an average of 3.8 out of 5.0 to 4.0 out of 5.0 with Facebook moving from 4.3 to 4 and Google staying at 4.2.

But restaurants declined in positive reviews on TripAdvisor with scores dropping from 4.0 to 3.9 while Google and Facebook reviews remained flat at 4.0.

Data revealed food was the major driving factor for influencing both negative and positive reviews, at pubs and bars, as well as restaurants.

For pubs and bars, 'atmosphere' was also listed as a major driver in positive reviews, with 'waiting times at the bar' driving scores down.

Commenting on the figures, Carlo Platia, CEO of Feed It Back said: "Interestingly, this month's data revealed that pubs and bars, which are traditionally busier in the summer months, have coped with the operational pressure well and generated an increase in positive reviews.

"Food remains the key driver in generating positive and negative reviews and it's clear operators need to focus on reducing wait times to positively influence their online reputation and drive footfall."