New figures from Barclaycard have revealed that card spend in pubs has increased by 11.7 per cent year on year.
What the card firm classifies as entertainment spend grew overall by 10.8 per cent – powered by strong performances from pubs and restaurants at 8.6 per cent.
It follows an increase in overall consumer spending by 4.4 per cent year-on-year in October on cards.
Unsurprisingly, the other big winners in terms of card growth were music festivals and cinema tickets, seeing a 22.1 per cent growth.
Worryingly, the report also showed that only 28 per cent of people are confident in the UK economy, the lowest level since Barclaycard started monitoring confidence four years ago.
The data, taken from almost half of the nation's credit and debit card transactions, shows that spending rose 4.8 per cent year-on-year.
It comes as The Boot pub in Freston has claimed to be the first 'cashless' pub in the UK, and with an increasing number of publicans moving to digital only payments.
Barclaycard also revealed that a fifth of people said their wages had increased enough to spend "a little more money" each month – but Brits remained cautious on spend, with half using extra money to pay off debt or save.
Esme Harwood, director at Barclaycard, said: "While the retail sector has continued to face challenges, the experience economy provided a welcome boost to overall spending in October with consumers going for meals out, and purchasing tickets to events and shows.
"Ongoing economic and political uncertainty has led to a decline in confidence, with consumers remaining cautious with their spend in the run-up to Christmas."