Pubco Ei Group has expanded its programme to encourage school leavers into the pub trade.
Dubbed 'Pub Pros', the programme run by education organisation, Stride Learning, aims to inform and inspire school leavers about careers in pubs while building skills such as teamwork, leadership, assertiveness and critical thinking.
The number of schools and pubs now taking part in the scheme has doubled from six to 12 across the UK.
Also, for the first time, Ei Group head office will take part in Pub Pros, in partnership with Solihull College.
The programme will see up to 30 pupils from each school take part in a series of three half-day workshops, including a session with a publican and taster day in a pub this coming summer. Additionally, a new element has been added, Pub Pathways, which is a one-day workshop on the trade.
Victoria MacDonald, publican at The Cellar House, Norwich, and who has signed up to the programme for a second year, said: "I love running The Cellar House, and if I can pass on some of my experience and encourage young people to recognise that a career as a publican is a viable choice, then Pub Pros will have been a success."
Ei Group commercial director Paul Harbottle said: "Working in a pub or the wider hospitality sector is often overlooked as a potential career choice for young people. However, following last year's successful Pub Pros programme, I am confident this will continue to change perceptions, with even more students and publicans getting involved this year.
"We hope that this will inspire our next generation to add our sector to their career choices and future proof the industry."
Stride's Elena Macia, said: "The publicans have been very supportive and keen to engage in the programme. We have had an excellent response from schools and colleges eager to showcase careers in hospitality to their students."