Publicans are being encouraged to get involved with the Great British Spring Clean to help look after the planet.
Coca-Cola European Partners (CCEP) is a supporting partner of Keep Britain Tidy's Great British Spring Clean 2020, and is calling on internal colleagues, customers, partners and suppliers to back the initiative by hosting clean-up events between March 20 and April 13.
Last year, more than half a million people took part in the Great British Spring Clean, cleaning up more than 4,300 tonnes of litter from across the country.
CCEP hosted 28 clean-ups with more than 300 of its colleagues and enabled around 2,100 litter picking hours with free clean-up kits sent to customers.
Nick Brown, head of sustainability at Coca-Cola European Partners, said: "The Great British Spring Clean is a fantastic initiative which brings groups of people together to help clean up local areas.
"As a GB business with offices and manufacturing sites across the country, we plan to mobilise even more of our colleagues to help make a real difference to the communities in which we operate, and we think this is something publicans can do too.
"As hubs of your communities, with strong relationships with local residents, you are ideally placed to help organise community clean-ups and bring people together.
"Not only will this help boost local pride and community spirit, it will help raise awareness and drive long-term behavioural change in the fight against litter."
Publicans who want to host their own clean-up event can download a free 'Guide to Hosting a Community Clean-Up' from the sustainability section of the CCEP Customer Hub (https://cokecustomerhub.co.uk/sustainability/), where they can also find an editable, downloadable poster to display in their venues, and a Great British Spring Clean link to register their clean-up event.