A recruitment drive to encourage more people to join the hospitality industry starts this week.
Employers, jobcentres and trade bodies will join together as part of the annual Hospitality Works campaign.
It will see the Department for Work and Pensions, Springboard Charity, UKHospitality and the British Beer and Pub Association unite sector organisations and urge businesses to showcase career opportunities available.
This year's campaign is the first to be launched after the Tourism Sector Deal was announced in 2019 to help boost recruitment through enhanced apprenticeship schemes and additional funding for staff training.
It will be supported by big names from the industry including Marston's and Greene King.
Kate Nicholls, chief executive of UKHospitality, said: "Hospitality provides opportunities at every level in every region of the UK, for anyone, regardless of their experience, background or circumstances.
"We are very proud that we provide challenging, meaningful and rewarding careers for everyone with the desire to learn, work hard and push themselves in an exciting sector.
"Hospitality Works, along with Government initiatives like the Sector Deal for Tourism, is a great way to get the skills we need into our sector. UKHospitality is proud to be a part of it and we hope that the talent of tomorrow is just as excited as we are."
Emma McClarkin, chief executive of the British Beer and Pub Association (BBPA), pictured with Fred Sirieix, added: "Hospitality, including beer and pubs, is a sector with fantastic career opportunities for anyone. The career progression can be rapid too. In a pub it is common to see people who started out serving at the bar but now run the whole venue.
"Our sector is facing a skills shortage, especially when it comes to pub chefs and kitchen staff. This is why we are delighted to support the Hospitality Works campaign again, promoting the exciting and rewarding careers our members have to offer."