The Campaign for Real Ale (CAMRA) has said a 12 month business rate holiday for pubs doesn't go far enough to support the industry in the midst of the coronavirus crisis.
It comes following pressure from the hospitality sector after the government advised people on Monday to avoid pubs, restaurants and clubs to control the spread of the virus.
CAMRA's National Chairman, Nik Antona said: "The government's announced measures to mitigate the devasting impact of COVID-19 do not go far enough in ensuring no pub, club or brewery goes out of business as a result of the current crisis.
"While a business rate holiday for all hospitality businesses and rate relief for eligible pubs will help alleviate some costs, this will do little to compensate for the potential collapse of cashflow in businesses which customers have been told to stay away from. Making loans to businesses with no money coming in and multiple overheads to meet through a period of no, or low trading, is simply kicking the can down the road.
"We would urge additional measures to cover all liabilities, however long the restrictions on pubs, to ensure these vital businesses can emerge unsaddled by debt and able to deliver the many benefits to the communities they serve."
Meanwhile, UKHospitality has welcomed the announcement that pub takeaway rules will be relaxed to enable pubs to continue to trade.
Kate Nicholls, CEO of UKHospitality said: "This move is welcome as it will give more hospitality businesses the chance to help and serve the community. However, the big issue that remains is people - what was announced by the Chancellor will not stop job losses as companies will be very worried about taking loans to pay staff when they have zero income.
"What the pubs and restaurants desperately need is a package of measures including government funding to keep people in employment and to help avert widespread job losses. This is chronically urgent and needs to happen now."