A new information phone line has been launched by Diageo to support licensed business owners who want to access the commercial measures announced by the government.
The phone line is available from today and is free to call.
The new line will be provided by Grant Thornton UK LLP, a leading business and financial adviser, and will give information to customers, from both the on and off-trade.
Melissa Wisdom, On Trade Director for Great Britain said: "We know the next few weeks pose challenges and uncertainties for all working in the licensed trade.
"We want to make sure that where there is government support available, our customers are empowered to make the most of it.
"Working with Grant Thornton LLP, we will make information & support available, on the phone and by email, to help you access the measures announced by the government."
The news follows the broader suite of measures announced by Diageo last week to help support the British drinks trade as it faces unprecedented challenges from the impact of the COVID-19 crisis.
From today, Diageo has made £1m available to support bartenders in the free trade across Great Britain, will be providing complimentary training and online learning available for all bartenders and will be supporting smaller retailers, pubs and bars through increasing its flexibility on order sizes.
Meanwhile, Diageo has also pledged to enable the creation of more than eight million bottles of hand sanitiser, by donating up to two million litres of alcohol to manufacturing partners, to help protect frontline healthcare workers in the fight against Covid-19.