The following extract is a representation of a conversation I had last week.
Champagne corks and beer bottle tops have been popping across Leicester and beyond to celebrate one of the most unlikely sporting successes in living memory. And before the foggy heads of the players who attended Jamie Vardy's party had cleared, food and drinks companies were trying to get a piece of the pie.
I was made aware of a personal anniversary recently: five years since I left my last job and started at Inapub.
What has felt like a month of trade shows culminated last week with Craft Beer Rising.
The Inapub Barstool Expert is always ready with an informed opinion on any subject.
Is #DryJanuary a disaster for the pub trade?
George Vezza is the managing director at Nestlé Professional.
There has been a huge buzz around the talent shortage recently, and there's no denying that it poses a threat to the future of the pub industry.
Former licensee, Ed is the Business Development Manager at Inapub.
Not the most inspiring title I grant you, but if the industry is going to adapt and survive, it needs to happen.
The sale of Camden Town Brewery to the world's biggest drinks company, AB InBev, raised more than a few eyebrows in the beer world.
Are you using Twitter Polls to increase your reach and engagement?
Give yourself a tick on your Facebook Page to let people know they've found the official page for your business!
Instagram is one of the fastest growing social platform for brands at the moment and more and more pubs are getting involved.
Scottish licensing law continues to change at a dizzying speed.
Ashley McCarthy is the chef and owner of Ye Old Sun Inn in Colton, North Yorkshire, and with his wife Kelly, a former BII Licensee of the Year.
Even chefs with high reputations and Michelin stars are struggling to fill their kitchens with the correct number of skilled individuals who make the place work, putting more demands on the existing teams
"Trying to make a good drink with substandard equipment is like trying to fillet a salmon with a butter knife."
The wine is mulling, the tree is up and the parties are in full swing - there's no denying we are well into the festive season now.
We've a plethora of Christmas drink ideas for you here but also some top tips to make sure your drink sales fly as high as Rudolph himself this December.
Nearly three-quarters of the UK's adult population visited an on-trade venue last Christmas.
"Calling a pint of bitter a bitter is basically the kiss of death to anyone thinking of trying one for the first time."
Bruce Dickinson is the lead singer of heavy metal band Iron Maiden, who have sold more than 80 million albums. He is also a qualified commercial pilot and was once ranked Britain's seventh-best fencer. The band's ale Trooper, a 50-50 venture with brewer Robinsons, is named after their 1983 hit single.
"Maybe it's only when you spend so much time touring the world that you realise just how special the British pub is."