"Are women's dainty little hands too small for a pint glass? Can our delicate, frail forms not cope with the volume of liquid?"
Controversy swirled last week around a survey which suggested that nearly half of women (47 per cent) thought pint glasses were unfeminine.
The YouGov survey of 1,000 women was commissioned by Friends of Glass, a European-wide campaign aimed at promoting the benefits of glass packaging.
Some women in the beer trade took offence to this.
We enjoy beer from pints, they said, this is just another example of the industry patronising women. What? Are our dainty little hands too small for a pint glass, they shouted? Can our delicate, frail forms not cope with the volume of liquid? Nonsense, they cried.
And, of course, they are absolutely right; those things are complete and utter hooey.
I happily drink beer from pints and enjoy it that way and I can happily confirm I am a lady – you can quiz me on Debrett's if you like – but I am not all women.
There are as many types of women as there are styles of beer. It stands to reason that some of us will not like a pint glass, for whatever reason that is, and a simple way of growing our beer sales, would be to offer them another option.
The survey suggests continental style beer glasses (those with a stem) would be most appealing – 43 per cent of the women surveyed chose this from a list of options.
We know the beer market in the UK needs to grow. We also know women would be an obvious new market for beer and we know that female beer-drinking levels are lower here than in many other countries around the world, so it isn't a problem of taste.
So if the humble pint glass is a barrier to beer for some women, why don't we offer those people something else?
You don't even have to invest in new glassware. At tastings we are often served beer in wine glasses, and jolly pleasant it is too (even for a bird who likes pints).