Champagne corks and beer bottle tops have been popping across Leicester and beyond to celebrate one of the most unlikely sporting successes in living memory. And before the foggy heads of the players who attended Jamie Vardy's party had cleared, food and drinks companies were trying to get a piece of the pie.

In fact 'Vardy's Volley', brewed by Leicester's Steamin Billy has been on bars since April, in recognition of his memorable strike against Liverpool and his record-breaking goalscoring run.

Not long after the title was sealed the Leicester-based Walkers crisps released 'Salt & Victory' for hungry pub-dwelling football fans to munch on.

And big boys from outside the club's heartland are getting in on the action too. Who can blame Diageo, owners of the leading rum Captain Morgan's for forging a link with club captain Wes Morgan to produce a limited edition bottle?



So what next? Will Everards rebrand its Tiger beer as Fox? How many limited edition drinks or snacks will there be?


Here are a few ideas of our own:

Claudio Ranieri Cider

The Italian manager might prefer a glass of red but his name lends itself perfectly to a typical British tipple, albeit one generally popular a little further West. It's a quirky underdog growing in popularity and gaining many admirers.


N'Golo Kante Can

If energy drinks companies don't at least try to get Kante to endorse a product they are missing a trick. He has been the busy heartbeat of Leicester's success, always on the go.


Kasper Schmeichel


His Dad is the global face of Carlsberg so perhaps keeper Kasper is next in line for that gig too. If not we are schure there are schome soft drinks companies who could use his name to good effect.


Fuchs Fizz

The Austrian left-back has been popular with fans for his performances on the pitch and for his amusing social media feeds. They would love to raise a glass to him and, if Fuchs Fizz doesn't take off, it could be linked to his clothing range, #NoFuchsGiven


Danny Drinkwater

If ever anyone was fit to be featured in a responsible drinking campaign it's the Leicester and England midfielder


What do you think? Are our efforts Aston Villa or Leicester City? If you can do better email This email address is being protected from spambots. You need JavaScript enabled to view it.