There's no doubt things have improved when it comes to cocktails and mixed drinks in pubs.
In fact I can't remember the last time I was served a G&T in a Paris goblet with the option of ice, if I "want it?" - but there is still a long way to go.
A lot of what is on offer is unimaginative. There's also a lot of inconsistency, not just from pub to pub, but bartender to bartender. Even where cocktails are done brilliantly the promotion of them is often woeful.
This will become more of a problem as drinkers become more adept at making mixed drinks at home, which is what's happening right now.
Social media sites are full of homemade versions of classic drinks to inspire; cookery magazines and websites have plenty of recipes and food matching ideas; cocktail experts are frequent guests on foodie shows to show you how it's done - and now the brand owners are getting in on the action too.
Pernod Ricard has announced it will launch its revolutionary OPN system for homes in early 2018 - the pioneering technology was originally unveiled in 2014 and comprises containers of spirits connected to the internet via a docking station (see below).
The system will monitor what's left in the "bottles", informing the rest of the system about which drinks can be made based on what's available. It connects to a database of over 300 cocktail recipes, provides step-by-step instructions and even has a measured pouring system.
It stands to reason that people who are able to make perfectly decent cocktails at home are going to demand even better drinks when out and about, something which would currently be a challenge for most pubs.
Perhaps you don't do cocktails, so you think this column isn't for you. I'll bet you sell beer though.
Keep an eye on AB InBev's new joint initiative with coffee maker Keurig then, to "develop a countertop appliance to dispense alcoholic drinks at home." That's drinks including beer.
There's no doubt about it, your entire drinks range requires constant attention and improvement in this day and age.
If you are interesting in upping your cocktail game, check out these easy hacks.