The Portman group recently upheld a complaint about M&S' Porn Star Martini in a can for linking the drink to sexual success.

Following a complaint from a member of the public, The Portman Group's independent complaints panel expressed concern, "that the product uses the word 'Porn Star' which links the alcoholic product to sexual success because 'porn stars' are idolised as people who have sexual success and are paid for doing so."

Given that the Porn Star martini is the UK's number one cocktail now – accounting for a whopping 15 per cent of mainstream cocktails by volume – does this mean the pub trade needs to be rethinking the name?

The panel pointed out that other retailers and online cocktail recipes, often refer to the cocktail as a 'Passion Fruit Martini', and so it felt M&S did not need to refer to the drink as 'Porn Star Martini'.

And, indeed following the upheld complaint Marks & Spencer has said it will be changing the name of its canned cocktail to Passion Star Martini. However, a spokesperson said: "Porn Star Martini is a common name for a passion fruit cocktail drink."

This is undoubtedly true and so, on the one hand this seems like unnecessary meddling from the powers that be – it's an accepted name for a well-known cocktail, just like sex on the beach or a slippery nipple.

On the other, monikers such as this do jar in these #metoo times.

Personally, I've never ordered a porn star martini, for the same reason I'd never order a beer with an anti-feminist name or label – because it's out-dated, sexist and offensive. If pubs are all about community and inclusion, then doing away with names that even have the merest whiff of these qualities should be an obvious move.

Do you have a porn star martini on your cocktail menu and will you be changing its name? let us know @inapub on Twitter or email This email address is being protected from spambots. You need JavaScript enabled to view it.