With so many social and digital channels out there, our guide to the basics includes how to decide your pub's social media strategy, establish a clear writing style and create good quality video content.
Take advantage of these ideas to generate more footfall on Facebook throughout December and beyond.
The best practice for how pubs can promote the live sport they show online.
There are many tools to help you manage your social media. Hootsuite is perfect for keeping an eye on everything from one place.
Many apps allow you to post to several platforms at once, saving you time. There are a few things you should be aware of though