I can't remember the first time I wrote about how Sherry was going to be the next "big thing". Actually I can, it was back in 2003.

By all accounts one introduced in Jamie Oliver's Jamie's Italian chain back in June 2015 has been a huge success.

Fans of The Archers will know that recently Kombucha, a fermented tea, made its journey from hipster café to Ambridge, where Tom Archer had plans to sell it.

At cocktail chain Be At One "virtuous" cocktails now make up seven per cent of the sales mix.

You do your bit for the environment don't you? Recycling, reducing waste, reusing where you can rather than just throwing things away. But have you thought about straws?

Alcohol sales in pubs, bars and restaurants rose by 1.8 per cent in value during 2016 to £24.4bn, according to the latest figures from CGA Strategy.

So, I went on tour with Iron Maiden.

With summer on the horizon you may well be turning your thoughts to your cider selection. Perhaps you are wondering whether that Durian & Kumquat variant still justifies its space in the fridge but have you considered what fruit cider to have on tap?

From wild potato chichi (a South American beer) in 13,000 BC to pepper berry wine in 600 AD to alcopops in the 1990s, alcohol in one form or another has permeated human life through the ages.

Straight from the school of stating the bleeding obvious, psychologists at London South Bank University have revealed that drinkers are, "much less likely to notice responsible drinking messages on posters displayed in a busy pub environment than in a plain and simple room."