Cor blimey, they weren't joking were they?
The new design for Pedigree and other Marston's beers certainly lives up to its billing as "radical" and "revolutionary."
If drinking moderately could help you live longer, you'd want to know that wouldn't you?
Occasionally you see a piece of research and you cannot help but think to yourself that it goes against all logic.
Last month we Welsh waved our daffs to celebrate St David. This month the world went green for St Patrick's Day and you English barely remember to remember St George, so it seems as good a time as any – with apologies to the Scots who don't get their day until November - to look at what defines British beer today.
CAMRA's new call for publicans to charge less for half-pints is half-cocked.
The dangers of drinking were predictably back in the spotlight in January (new year, old news).