Carlsberg has a new recipe, a new font, a new bottle design and even a new name, as part of a "bold strategy" to revitalise the beer in the UK.

The sun shining on England's World Cup adventure helped beer sales in the UK experience their biggest year-on-year growth since the 1970s.

Trooper Nitro will be "the first of many exciting projects with Bruce Dickinson and Iron Maiden that are in the pipeline for Trooper in 2019," said Ben Robinson, director of sales at brewer Robinsons.

Brewer Molson Coors launched the Made Local activity for the brand today (February 4).

Dry January may have come to an end but there's still plenty of reasons why pubs need to keep their no-alcohol drinks selection tempting.

The pink cider is made from a blend of red dessert apples, including Pink Lady, Fuji and Gala.

Beer is the driving force behind the spike in the popularity of low and no alcohol alternatives – but more must be done to bring labelling in line with Europe.

The Surrey brewer is promoting its flagship ale, TEA (Traditional English Ale), this January with a campaign that encourages people to get down the pub and has also announced it is building the first traditional style kiln to be constructed in over 100 years.

A hot summer and new flavoured gins drove record sales of the spirit in pubs and bars last year, according to a report by the Wine and Spirit Trade Association (WSTA).

People are going out a little less but reach deeper into their pockets when they do.