The head bartender at the Best Bar in the World (The Artesian Bar in London), Claridges' wine expert, and a beer guru have all signed up as ambassadors of trade show Imbibe Live 2016.

Alex Kratena of The Artesian Bar, sommelier Laure Patry, and landlord and beer expert Mark Dorber will be advising the Imbibe team on useful content around cocktails, wine and beer for the show, which runs from July 4 to 5 at Olympia, London.

Dorber, who runs the Anchor at Walberswick, Suffolk, said: "The craft beer and artisanal cider sectors are in serious growth, fuelled by the imagination, wit and drive of the entrepreneurs involved. Imbibe Live's job is to reflect and help showcase this exciting period in our drinks industry."

Imbibe Live is in its seventh year this year and the organisers promise an "even bigger" event this time around.

"Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade," said head of marketing, Rachel Harty.

"2016 will be even bigger, delivering crucial drinks knowledge and new trends in a dynamic industry environment."

For more information visit www.imbibe.com/live