A new drive for its #LetsCocktail campaign from Diageo will provide publicans with photos and ideas for use in their own social media campaigns, as well as the more traditional PoS kits.

The campaign, #LetsCocktail, is aimed at driving value from "casual get togethers" in pubs and bars, now the biggest occasion in the on-trade, according to research by Milward Brown.

"The #LetsCocktail digital toolkit provides advice and photo assets for licensees to use on their social channels, enabling them to communicate with customers on a multi-faceted level and entice them into visiting their outlets," explained head of on-trade category development Faith Holland.

"Anchored in #LetsCocktail branding, the PoS, jam jar glasses, stirrers and promotional chalk boards all use the hashtag mechanic to encourage consumers to share their cocktail experience through social media."

The company has also launched a number of key simple cocktails and mixed drink suggestions for this summer, including:

  • Pimm's Cocktail
  • Vodka Cranberry
  • Johnnie & ginger
  • Captain's Mojito
  • Bloody Mary

More information can be found at Diageo's website TheBar.com or have a look at our own tips, ideas and hacks for boosting your cocktail sales, from new ways to drink rum to our video guide to creating your own cocktail garnish garden to why half-decent bar equipment can make all the difference.