A famous beer brand is returning but with an entirely new look and recipe.
Hofmeister, famed for its 'follow the bear' adverts is being brought back after a 13-year hiatus after the brand was taken on by a group of UK entrepreneurs.
The new brew is a five per cent Helles lager made in Bavaria complying with German purity laws.
Spencer Chambers, Hofmeister chief executive (pictured, left, with joint chief executive Richard Loghurst) said: "Now more than ever, we are experimenting and enjoying craft beer – with the craft beer scene in the UK continuing its explosive growth.
"Hofmeister is iconic so it feels right to bring back the brand, but with an authentic Helles lager which appeals to our more sophisticated palates."