Skinny WKD will hit shelves this month, as the brand seeks to boost its appeal among 18 to 24 year old drinkers.

The two new variants, Lemon & Lime and Blueberry & Elderflower, will be known as NKD and have the same 4 per cent ABV as the main range but are less than 100 calories a bottle.

"44% of consumers in this age group say they aim to 'be healthier' when socialising."

 

Their lighter taste profile also makes them a great match for food, says brand owner SHS Drinks.

"NKD will reinforce WKD's brand-leading position through attracting new consumers and broadening usage occasions," said marketing director Jo Sykes.

"The lighter flavour of NKD makes it a great accompaniment to food which takes WKD into an entirely new and untapped consumption occasion for the brand.

"And NKD's added air of sophistication will have strong appeal to today's image conscious 18 to 24-year-old consumers, who always looking to stay sharp, by offering two lower calorie on-trend flavour options - 44% of consumers in this age group say they aim to 'be healthier' when socialising."

WKD was relaunched with a new look and line-up in August as the company looks to add £65 million to the UK RTD market.