Halewood Wines & Spirits is searching for the UK's next big rock band as part of a new campaign for its Pogues Irish Whiskey brand.
The company is offering £3,000 toward equipment and recording costs to the winning band.
Regional heats will be held across the country between March 5 and 16. Finalists will then go head-to-head in front of a panel of judges in April at the O2 Academy Islington, London.
It is hoped the campaign, A Shot at Discovery, will boost the Whiskey's distribution in the on-trade, said a spokesperson.
"This exciting, career-defining opportunity will see one band work with one of the spirit world's truly great names. With its exceptionally cool brand identity, The Pogues Irish Whiskey is an attractive option to all generations that are interested in the iconic band. Its unique story is paramount to consumer's discovery of the spirit."
If you know of any pub talent that could be in with a chance of winning tell them to enter online at www.academymusicgroup.com/poguesyourshot by Monday 16th January 2017.