It's not just Dry January these days, all year round more and more people are choosing not to drink alcohol on a regular basis, so it's vital you get your soft drinks range right.
The stats speak for themselves: 1 in 5 adults are now teetotal, according to the Office of National Statistics, while figures from the Health and Social Care Information Centre show the number of young people aged between 16 and 25 choosing not to drink has increased by a whopping 40 per cent over the last decade.
This represents a growing demand and interest in soft drinks from your customers.
Not sure you've got your offer quite right? Not to worry, we've got your back.
We've joined forces with the Britvic to bring you the Inapub Soft Drinks Academy.
Over the course of the year, alongside the Business Builders — expert operators who have perfected their soft drinks sales and can help you do the same – we'll be visiting outlets around the country to give soft drinks sales a boost with expert advice and free stock.
Fancy the chance to be one of the lucky pubs we visit? Answer the simple question below (hint – the answer's on this page!) and you could be receiving a visit from one of the Britvic Business Builders and five cases of soft drinks to give you a head start.
Good luck and look out for more information on the Soft Drinks Academy coming soon!