We see no problem cashing in on other people's misery, so even if today is the most depressing day of the year, aka "Blue Monday", get your tills ringing with these blue-themed drinks and dishes.
1. Blue lagoon
No one can feel down with a cocktail in their hand can they? So chase away the grumps with this kitsch classic.
Pour 50ml vodka and 25ml Blue Curaçao over ice and top up with lemonade. Garnish with an orange slice and a cherry from a jar – let’s do this properly please.
2. Blue cheese with anything
Blue cheese is like Marmite – but those who love it are sure to fall for any dish which mentions even just a hint of the stuff.
Try bacon & blue cheese pizza, roast squash & blue cheese tart, or blue cheese burgers. Not blue enough for you? How about a blue cheese sauce with steak – served blue.
3. Blue WKD
For some of us this will always be the original blue drink, and it remains one of the best-selling WKD variants.
It survived the recent rebrand in August, which saw just four core flavours remain (the rest comprising Iron Brew, Berry and Passion Fruit).
One of the two new skinny variants is also sort of blue – Blueberry & Elderflower – so you can partake even if you are on January calorie watch.
4. Blueberry pancakes
Pancakes, muffins, waffles – 2016 taught us that people want to eat breakfast all day, and that’s not changing.
So why not serve up some blueberry in any sort of batter, throw on some toffee sauce and watch customers turn blue with envy at anyone else tucking in.
5. Cordon bleu
It might not be bright blue, but that’s probably a good thing…
Cordon bleu means Blue Ribbon in French. It is thought a wide blue ribbon was originally worn by members of the highest order of knighthood in France.
The term has since been applied to food prepared to a very high standard, but we think this dish would be fit for any one of your cheese & meat-loving customers. Wrap ham, chicken or veal around cheese, then coat in breadcrumbs and serve.
6. Blue Moon
Served with a slice of orange this felt like craft beer before we even knew what craft beer was– it was originally launched in 1995.
A wheat beer, spiced with coriander plus orange peel and brewed with oats for creaminess, it has won several World Beer Championship medals.
OK, so it’s not actually blue but who said we were being literal?