Kopparberg is looking for a slice of the Prosecco market with the launch of two new sparkling ciders.
Kopparberg Sparkling Rosé Strawberry and Rosé Raspberry ciders come in 750ml bottles and the company recommends serving in a champagne flute with a fruit garnish.
At seven per cent ABV they are also lower in alcohol than regular sparkling wine and so fit into the popularity of lower alcohol drinks.
"Fruit cider drinkers are increasingly looking for propositions that can be shared and enjoyed with friends and family," said Rob Salvesen, senior marketing manager.
"That's why we're excited to be adding Sparkling Rosé to our range, a premium cider alternative for the traditional sparkling wine drinking occasion."
Currently the ciders are only available in Asda but the company says it will potentially look to roll them out towards the end of this year.
Last year Heineken launched a super-premium cider, Stassen, which came in wine-sized bottles and is aimed at the "with food" market.
Prosecco has shown that UK drinkers have a taste for bubbly drinks but does cider have what it takes to go posh?