Somerset-based Butcombe Brewery has announced ambitious growth plans in a bid to become, "one of the nation's most popular brewers."

Plans include increasing its pub estate from 25 to 100 over the next three to five years and boosting distribution of its beers beyond its heartland in the South West.

In its first move the brewery has unveiled new branding for its beers, to reflect the brewery's heritage, independent spirit and humour.

 

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"This marks a huge step forward for the Butcombe brand, it is as much a reflection of who we are as it is a statement of the development of the company, our intent for the future and our ambitious growth plans," said marketing manager, Emmy Webster.

"This new direction aligns with our vision of becoming one of the nation's most popular brewers."

The new design for the core brand features a T-Rex dinosaur and a more contemporary logo. The new look is rolling out now across all the brewery's existing beers, and will appear on a new range of seasonal and specialist beers promised for later this year.

Read our guest blogger, Jonny Garrett's view on why all beer deserves to be treated with respect.